Sheldon K. Smith is a longtime watch enthusiast who runs Minus4Plus6.com, a website dedicated to horological experiences and information. Sheldon is a contributor to International Watch Magazine and various watch blogs. An educator by training, Sheldon holds degrees from California Polytechnic State University - SLO, and a doctorate from the University of Southern California. He is currently an assistant superintendent in a 9500 student California school district.
Inside the watch is a Swiss ETA 2824-2 automatic movement. LUM-TEC has used a whole range of watch movements over the years. Swiss movements are not necessarily common for their watches, but more and more LUM-TEC is using them. What I like is that the price of a watch like this V3 is still pretty comparable and not much higher than what they charge for pieces with Japanese automatic movements. The movement isn't fancy or decorated, but that is totally fine with the sub ,000 price.Read more ›
The M21's polished bezel is one of the more unique features and contrasts nicely with the brushed 316L stainless case. Modeled after car's chrome headlight surround, the bottom portion is steeply tapered and only slightly higher than the crystal while the upper half juts out further with less of a rake. There is some optical distortion at extreme angles from the domed sapphire crystal but this actually helps legibility as the far numerals appear to stand up somewhat. A five-point star sits at the end of the crown in reference to the grill of the Series I GAZ M21. Later models had a different grill without the star. The screw-on caseback is styled like hubcaps of the era and has the limited edition serial number engraved around the edge along with additional model information.Read more ›
All versions of the Jules Verne Instrument III watch will be limited editions of 365 pieces. The case is 45.5mm wide and 16.5mm tall with wide 24mm spaced lugs. The case will come in steel, titanium, or a version with titanium and 18k rose gold. The bezel is cool and the watch looks nice on the wrist, but I would have liked for it to be a bit more complicated in construction more akin to the brand's other pieces. Though I do like the complicated look of the crown and monopusher for the chronograph.
The full name of the watch is the Breguet Classique Chronometrie 10Hz Reference 7727. While the reference number is 7727, that is not the number you'll find on the dial of the watch. Next to the Breguet logo on the dial is a number that must be matched by a similar number on the movement. If the numbers don't match then according to Breguet, the watch is not authentic. That is something I didn't know about their watches before.Read more ›
Price wise, MARCH LA.B timepieces still represent a good value. With unique, quality designs, these are interesting watches from a brand that will likely continue to improve. These aren't mainstream watches, but they are watches that you don't need to explain to mainstream folk. The MARCH LA.B AM2 Bordeaux retails for ,895.
It’s not easy to make a silicone strap…Read more ›
Good news everyone! You can now make payments with your watch, or that is to say, a watch. The LAKS Watch2pay combines a very simple quartz watch with the Mastercard Paypass contact-less payment system to allow you to pay up by placing your watch in close proximity to a vendor's Paypass terminal. Only catch is that the watch looks like this.Read more ›
It's a unique design, and the vintage-lume color works very well.
I recall that when I first learned about the SW watch I was excited to try one on. I always felt that the Grande Seconde dial design was elegant, and a youthful sport version of it really captured my curiosity. As you can tell, the dial captures the figure eight dial layout perfectly. A smaller dial is placed at the top which has hour and minute hands, while a larger dial for the subsidiary seconds is placed below. While reading the time is not necessarily as easy as on watches that use the entire dial, Jaquet Droz designed the look to be as legible as possible - as well as attractive. The rest of the dial is used for decorative and design purposes. I do feel that is a pretty cool thing.
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Articulated front lug, compound rear lug
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Last, the news of Rolex advertising on YouTube is a sign that luxury brands can perhaps relax their conservative stance on ad placements. It has often been felt that the location of an advertisement is as important or more important than the marketing message itself. This debatable concept has kept luxury ads in mostly the same type of "sanitary," and often low circulation publications. With the video hosting site's contextual placement of ads, Rolex has not only said that a venue like YouTube is appropriate for their brand, but they have also opted to lose control of precisely what content their ads appear next to. This is perhaps the most important implication of the Rolex advertising campaign on the luxury marketing industry. This news shows that Rolex has certainly engaged in an innovative move, and in this situation chose the modern approach versus the traditionally safe one.
The fact that watches don't often sell watches actually makes it easier for big brand names and events to sell timepieces. Fashion brands often need only to put their name on a timepiece, and an event can associate itself with a limited edition watch and sell it to fans. But what does a small start-up brand do to sell watches to the mainstream? You can either be innovative and original (difficult), or structure your product offering to make it seem like profits are going to a good cause (much easier). This latter technique has been growing in popularity lately to the point where it is almost an established business model unto itself. One recent company approached me and their technique was so textbook that I felt it was important to discuss as applied to the overall watch loving experience.Read more ›
As a hard-duty or serious sport watch, the Reactor Trident feels like it is up to the task. It certainly has a good enough track record to trust it as much. This is also probably one of the last "beater watches" you'll ever need if you prefer an analog versus digital watch. Overall I am impressed, and the value is there with a retail price of about 0 for this version of the Reactor Trident Digicam on the rubber strap.
The Gefica case has a tribal relic appearance unlike anything most people had seen before it was first debuted. While this Bulgari version has a modified dial, the original model (upon which this is based) had an art deco look. Who would have thought to combine tribal and art deco aesthetics? The result was masterful, and the functionality and legibility of the dial, given its novel design, are legendary. I first discussed the Gerald Genta Gefica watches here.
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The most obvious element of the Type A-7 is the 50 degree offset dial which is more often seen on vintage watches or perhaps the vintage-inspired Vacheron Constantin Historiques American 1921 watches. The Type a-7 is meant to be worn on the inside of a pilot's wrist so that the watch will align with the orientation of an aircraft's instrumentation. This offset design meant that pilots would not need to cock their head to the side or remove their hands from the controls to directly view the time or the chronograph measure. While certainly not a feature that proved to have long-term popularity in everyday watches, it certainly makes the Type A-7 stand out in the crowd. Longines has priced the Type A-7 at 00 USD, which is not considerably more than the 50 asking price for the L27764213 shown above.
You can't help but love the clever retrograde minute hand. Getting wider at the top, it is open in order to not block the hour window too much. The size also makes it legible. Reading the time this way is pleasing actually. The mechanism is sensitive, and needs proper care. According to Bulgari you can't adjust it too fast, and I think they recommend only adjusting it in one direction. In order to make setting the watch easier and safer (and to help reset the system if it gets stuck), there is an additional inset pusher that adjusts the hour disc. Over the case is a highly domed sapphire crystal. It does have a lot of AR coating but given the curve, it still reflects light. Nevertheless, the curved crystal is beautiful and offers a lot of legibility to the dial given its clarity.
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